Brand Identity
Celebrity Esports
#ChangeTheGame
Celebrity Esports was a startup business bringing esports to mainstream audiences. The league featured UK celebrities including Jimmy Carr, Paddy McGuinness, Chelcee Grimes, and Jack Bean, with partnerships including SEGA, KONAMI, MEDIATONIC, and CODEMASTERS. Brand partners included GRENADE, PRIMARK, NOW TV, and Leicester Tigers.