Euros 2024

Euros 2024 ‘12th Man Boost’

We partnered with 888Africa to create the 12th Man Boost campaign for the Euro 2024 tournament — a major activation designed to engage football fans across multiple African regions during one of the biggest sporting events of the year. Each fixture in the campaign spotlighted a key star player — including icons like Ronaldo, Wirtz, Bellingham, Modrić and others — giving customers a featured boost offer tied to standout performances.

We developed a full suite of dynamic digital assets for social and online platforms, producing content in multiple languages (English, Portuguese, Swahili) to serve diverse markets. Working at speed and scale, we collaborated closely with the 888Africa marketing and product teams to deliver high-impact, locally tailored visuals that maximized engagement and excitement throughout the tournament. Motion graphics were used to amplify visibility across channels, and we provided ongoing creative direction and support to ensure consistency and quality at every stage.